Marketing Mgmt (BM - III) Imp Questions

[ganjaninja]

These were given to us by our teacher - Jai Hind College

1. Define marketing. Explain functions of marketing
2. Functions of marketing management
3. Concepts of marketing
4. Importance of marketing (to business firms)
5. Customer Delight, Customer relationship mgmt, customer satisfaction
6. Micro & Macro environmental factors
7. Explain steps in strategic business process
8. Explain steps in strategic marketing planning
9. Short Notes – Business mission, SBU, BCG matrix, Business objectives, Portfolio mgmt.
10. Define MIS, Importance for business, components of MIS.
11. Distinguish between MR & MIS
12. Define MR. Explain steps in MR process
13. Importance / Scope of MR
14. Adv and Disadv of MR
15. Marketing Segmentation – Why ?, Techniques/methods, Diff between Mass & Segmented marketing
16. Diff between consumer & organizational buyer behaviour
17. Explain factors influencing buyer behaviour
18. Explain consumer purchase decision process
19. Explain straight rebuy, modified rebuy, extensive problem solving, routine buying
20. Define sales / demand forecasting
21. Explain qualitative & quantitative methods of sales forecasting
22. Factors influencing sales forecast
23. Marketing Mix, elements of marketing mix
24. Diff between tangible & intangible products
25. What are features of services ? Why has service marketing become imp ?
26. Explain theory of Product Life Cycle with marketing strategies to be adopted at each stage (Diagram must)
27. Branding & Packaging
28. Steps in developing new products ? why is new prod dev important ?
29. Explain product mix. Product line and product positioning
30. What factors influence pricing decisions
31. What are principal pricing methods
32. Explain pricing strategies (Penetration & skimming imp.)
33. Factors influencing channel selection decision ?
34. Why are middlemen imp to distribution ?
35. What are channel levels ?
36. Note on elements of physical distribution
37. Components of Promotion Mix
38. Factors influencing promotion decisions
39. Why is Marketing performance monitoring imp ?
40. What are Marketing Performance Indicators ?
41. Write a note on Marketing Control
42. Note on – Global marketing, customer service, rural marketing, internet marketing

CONCEPT QUESTIONS (not more than 8 lines)

1. Brand piracy
2. market penetration
3. packaging
4. delighted customer
5. global marketing
6. product positioning
7. niche marketing
8. product line
9. extensive problem solving or new task
10. marketing mix
11. internet marketing
12. selling concept
13. marginal costing
14. advertising
15. product mix
16. modified rebuy
17. skimming strategy
18. market forecast
19. customer service
20. marketing audit
21. rural marketing
22. branding
23. demographic segmentation
24. packing and packaging
25. physical distribution





Hope this helps everyone.

[mahek]

hi
ganjaninja,it was really kind of u to give the imp 4 bm3.thanks a lot.

[jamessteve]

All are the very important questions.Thanks for informing and sharing this.Please stay in touch and keep sharing such a material on marketing again.